Catch the Bait.
A&B wanted to amp up their packaging with visuals that reel customers in. From prop sourcing to food prep and creative styling, I ensured every detail showcased the appeal of their delicious breaded and gefilte fish.
While on set, each piece was freshly fried and styled with complementary props to create mouthwatering, high-impact imagery for their product line.
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The brainstorming, the mood- boarding, the shop-surfing.
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The frying, the crumb placements, the ‘perfect bite’ (IYKY;)
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The visual orientation, the fish stacking, the herb placement.
