Smokin’ Stuff.
Smokzilla is not your typical smokehouse. With an acute taste for depth and character, they craft small-batch goodness with out-of-this-world flavor.
Upon the debut of their new signature smoked charcuterie line, they wanted to channel their rustic, handmade process into a smokin’ delicious campaign.
This is how we did it.
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The market research, the mood boarding, the meat assembly.
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The concocting, the taste-testing, the flavor-perfecting.
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The strategizing, the prop sourcing, the shoot setup.
