Eye Poppin’.
When Oh! Nuts, a leading purveyor of Kosher sweets, showed us their new Purim collection, a lightbulb turned on in our heads- or rather neon lights in this case;)
From campaign strategy, to set styling, copywriting, and ad placement- we worked alongside these iconic candymen to create this popping Purim campaign.
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The research, the conception, the planning.
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The light-stringing, the candy-noshing, and box-filling.
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The food descriptions, the creative captions, the campaign slogans.