Hands-on goodness.
The guys at McDonald’s know what they’re doing when they set a king-sized burger on a highway billboard. The fluffy roll, the oozing cheese, the well-done meat, it just makes you hungry.
In this campaign, we set out on a mission. Not just to show what Buy Rite is selling. But to make us in the mood. To make us really hungry.
From marketing strategy to photography, styling, and copywriting, we brought this memorable, summer-long series to life.
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The research, the conception, the planning.
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The sandwich-building, the steak-oiling, the hand-adjusting.
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The food descriptions, the creative captions, the campaign slogans.
